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Unlocking Creativity: 8 Surefire Brainstorming Techniques to Write Killer Emails
“I can’t think of anything to write.” If that sounds familiar, you’re not alone. Tons of affiliate marketers stall when they’re left staring at a blank page. Did you know that even pro writers, like Ann Handley, experienced email block? She only sent two emails to her subscribers in 2017! That’s a massive drop in engagement. We have to avoid this at all costs. When you’re out of ideas, not only do you lose the chance to connect with your subscribers, but you’re also leaving money on the table. So, let’s dive into eight effective brainstorming techniques to generate profitable ideas for your email marketing campaigns!
1. Word Association: Unleash Your Inner Wordsmith
This technique is super simple and loads of fun. Start with a word related to your email topic, and let your brain go wild! Write down everything that comes to mind without judging your ideas. You might discover some hidden gems that could lead to fantastic email content. For instance, if your word is "sales," you might associate it with "bundles," "deals," or even "seasonal sales." Let the ideas flow freely, much like butter on hot corn!
2. Mind Mapping: Visualize Your Genius
Create a mind map with your main email topic in the center. Draw lines outwards to related ideas, subtopics, and potential subject lines. Visualizing your thoughts can help clarify what you want to communicate. Feel free to explore unexpected connections; sometimes the best ideas lie in the little branches that you didn’t expect!
3. The Medici Effect: Draw Inspiration from Unlikely Places
Look at your life outside of work! Often, personal experiences can inspire great content for your emails. Recently overcame a challenge in your personal life? Share that story—it can resonate with your audience and deepen your connection. It's all about letting different aspects of your life inform your marketing messages!
4. Blind Writing: Just Write!
No need for an outline here! Set a timer—5 or 10 minutes—and just write. Let the words pour onto the page. You might end up ditching fillers and landing on that brilliant idea. Writing without stopping helps eliminate the inner critic and encourages creativity to shine through. Who knows? You might just write the next best email!
5. Challenger: Question Your Assumptions
Take a hard look at what you think you know about your audience and product. Are there any assumptions that could use a little shaking up? Challenge them explicitly! By questioning assumptions, you encourage innovative thinking. Host a fun group session with your team—make it a friendly debate. Who knows which idea might give rise to a profitable email marketing strategy?
6. SWOT Analysis: Keep It Real
Utilizing a SWOT (Strengths, Weaknesses, Opportunities, Threats) table can bring analytical clarity to your email marketing efforts. Assess what’s working and what’s not. Maybe you noticed that certain types of emails get way more responses. Potentially, understanding your competition can even help you discover unexploited opportunities!
7. Lean On Your Readers: The Best Feedback
Your audience knows best! Ask your subscribers for their input—what do they want to hear more about? Conduct surveys, reach out through social media, or simply ask questions directly in your emails. Listening to your audience’s needs can yield highly relevant ideas that directly resonate.
8. Start with Subject Lines: Get Hooked!
Sometimes, all it takes is an exciting subject line to spark ideas for the entire email. Grab inspiration from your content and write a list of subject lines you’d want to click on if you received them yourself. This can unearth fresh angles and insights that will ensure your content is enticing enough to open!
Bringing it all together, it’s imperative to keep your email content fresh and engaging. Utilize these methods without worrying about crafting the perfect idea right away. Remember, brainstorming is all about unleashing your creativity and saving yourself from writer’s block!
So, are you ready to send killer emails that engage subscribers and drive sales? Dive into those brainstorming techniques, keep your thoughts organized, and sign up for AWeber today to step up your email marketing game!
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