
Why Email Accessibility Matters!
Can you imagine if some of your best friends couldn't read your emails? That's happening to many people right now! Email accessibility is about ensuring that everyone, especially those with disabilities, can have a pleasant experience with your emails.
With around 2.2 billion individuals globally affected by visual impairments, ignoring accessibility isn’t just rude—it means you're missing a chance to connect with potential readers! Think of email accessibility as throwing open a door instead of slamming it shut—inviting more folks to join the conversation!
Email Marketing Best Practices for Everyone
Over 99% of emails analyzed had significant accessibility issues. So, how can we tackle this? Here are some practical tips to make your email marketing strategy shine!
- Descriptive Subject Lines: Keep your subject lines short and sweet! Around 50 characters is just right for everyone, especially those using screen readers.
- Alternative Text (Alt Text) is Your Best Friend: Don’t leave out descriptions for images! Succinctly describe what they mean so that anyone using assistive devices doesn’t miss the bus on your message.
- Clear Layout: Imagine navigating a maze. No fun, right? A simple, single-column layout can make your emails a breeze to navigate.
- Color Contrast: If you thought it was all about looks—think again! A solid contrast between your text and background can save eyes and keep readers engaged. A ratio of at least 4.5:1 works wonders!
- Readable Fonts: Choose classic fonts like Arial or Calibri and ensure they aren’t too small. Our style recommendation? 18px for headings and 16px for the body—easy on the eyes!
Time to Step Up and Join the Fun!
Ready to elevate your email game? More money is in store for those who make their campaigns accessible. Remember, when you make emails that everybody can enjoy, you widen your audience and possibly boost your sales! Start integrating accessibility best practices today!
Consider how emails affect your subscribers’ lives. With just a few simple changes, your email marketing could not only thrive but also create smiles and spark engagement. Because let's face it—who doesn’t love some love in their inbox?
So, what are you waiting for? Get going on that email accessibility journey today!
Write A Comment